{"id":13635,"date":"2023-05-11T09:00:11","date_gmt":"2023-05-11T07:00:11","guid":{"rendered":"https:\/\/pre.madridemprende.anovagroup.es\/?post_type=noticias&#038;p=13635"},"modified":"2023-05-09T13:40:54","modified_gmt":"2023-05-09T11:40:54","slug":"que-es-el-social-selling","status":"publish","type":"noticias","link":"https:\/\/test.madridemprende.anovagroup.es\/en\/noticias\/que-es-el-social-selling\/","title":{"rendered":"Qu\u00e9 es el social selling"},"content":{"rendered":"<ul>\n<li><strong>El <em>social selling<\/em> consiste en emplear las herramientas sociales para poder identificar y crear relaciones con los clientes <\/strong><\/li>\n<li><strong>Hablamos de una estrategia de mercadotecnia que quiere vender en y con las redes sociales<\/strong><\/li>\n<\/ul>\n<h2>Concepto de <em>social selling<\/em><\/h2>\n<p>El <em>social selling<\/em> consiste en emplear las herramientas sociales para poder identificar y crear relaciones con los clientes y, en consecuencia, vender m\u00e1s. El uso de las redes deber\u00eda aportar valor a los consumidores, respondiendo a sus preguntas y comentarios o compartiendo contenidos.<\/p>\n<p>En resumen, hablamos de una estrategia de mercadotecnia que quiere vender en y con las redes sociales. Al margen de mostrar productos, promociones o descuentos, las redes de una marca deben proveer una experiencia a los clientes, los cuales cada vez son m\u00e1s interactivos, cr\u00edticos y exigentes.<\/p>\n<h2>Ventajas<\/h2>\n<p>Algunas de las principales ventajas son:<\/p>\n<ul>\n<li>Competir con otras empresas del sector, buscando el posicionamiento preeminente.<\/li>\n<li>Definir el p\u00fablico objetivo y lograr una mejor segmentaci\u00f3n.<\/li>\n<li>Establecer el tipo de contenido a comunicar, seg\u00fan intereses y gustos de la audiencia.<\/li>\n<li>Seguir las acciones de la competencia, monitoreando su comunicaci\u00f3n.<\/li>\n<li>Aumentar la visibilidad, el alcance y la comunidad social.<\/li>\n<li>Impactar a nuestras audiencias objetivo sin ser demasiado invasivos.<\/li>\n<li>Ahorrar tiempo y reducir la inversi\u00f3n en publicidad.<\/li>\n<\/ul>\n<h2>Consejos a tener en cuenta<\/h2>\n<p>Estos son algunos consejos para tu\u00a0<em>social selling<\/em>:<\/p>\n<ul>\n<li>Optimizar las cuentas sociales<\/li>\n<li>Unirse a grupos, comunidades o foros destacados<\/li>\n<li>Usar las alertas del social media<\/li>\n<li>Generar contenido que contribuya a la credibilidad<\/li>\n<li>Dar prioridad a los comentarios<\/li>\n<li>Compartir historias de \u00e9xito<\/li>\n<li>Dar la mejor atenci\u00f3n al cliente<\/li>\n<li>Monitorizar el\u00a0<em>engagement<\/em><\/li>\n<li>Reconocer el momento adecuado<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>El social selling consiste en emplear las herramientas sociales para poder identificar y crear relaciones con los clientes. Hablamos de una estrategia de mercadotecnia que quiere vender en y con las redes sociales.<\/p>\n","protected":false},"featured_media":13636,"template":"","meta":{"_acf_changed":false},"categories":[318],"noticias":[291],"class_list":["post-13635","noticias","type-noticias","status-publish","has-post-thumbnail","hentry","category-blog","noticias-social-selling"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Plataforma Madrid Emprende<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/test.madridemprende.anovagroup.es\/en\/wp-json\/wp\/v2\/noticias\/13635\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:url\" 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