gazelle companies

• Apple, Meta or Amazon at the time were gazelle companies
• The evolution of gazelles is uneven: continue to grow fast, slow down their growth or be "eaten" by other organizations

Concept

By definition, gazelle companies are recently created companies, since they must be less than five years old, and they have also increased their sales or number of employees by an annual 20% in the last 3 years.

The term was coined by the American economist David Birch, a researcher at MIT, and these companies have been the subject of study since the late 1980s.

Characteristics

These are its main characteristics:

• Minimum sustained growth of 201TP2Q for three consecutive years
• Seniority less than 5 years
• Turnover of more than half a million euros
• Focused on innovation and R&D investment

For all these reasons, gazelles are capable of resisting and overcoming crisis periods. In addition, their presence indicates the niches of economic growth and they are generators of employment, a consequence of their volume of growth and profitability.

In recent times, with the economic impact of COVID-19, this type of company has suffered a decrease in absolute numbers. Specifically, from 2019 to 2020 they went from 920 to 589 in Spain.

And currently, the sectors with the greatest presence of gazelles are construction and real estate activities, followed by commerce and industry.

top gazelles

The report TOP CMO Companies Gazelle 2022 It is a ranking with which you will be able to meet those responsible for helping these young companies to grow.

Normally it is a function that belongs to marketing but, currently in gazelle companies, it is managed from the general management, business development or other departments.

Of all the Spanish gazelle companies, the ranking includes those that were established 5 years ago and with a turnover of more than one million euros in the last available financial year.

It should be noted that, in terms of geographical area, Madrid, Andalusia and Catalonia are the communities with the highest concentration of gazelle companies.