- Madrid from the Root, the new challenge of the incubator of companies in the food sector
- Its objective is for citizens to collaborate in the food field with innovative proposals
- Submission of proposals until September 15
Madrid Food Innovation Hub launches its second challenge to the citizens of Madrid: Madrid from the Root.
With this initiative we want to promote citizen collaboration to seek innovative proposals in the field of the food sector with a clear objective: bring food production closer to the city to address, in an innovative way, the demographic and environmental challenges facing the sector on a local and global scale.
Current context
According to World Bank data, around 56 % of the world's population currently lives in cities and this trend is expected to continue, as the urban population will more than double by 2050, by which time almost 7 out of 10 People will live in cities.
Since more than 80 % of the world's gross domestic product (GDP) is generated in cities, if managed properly, urbanization can contribute to sustainable growth through increased productivity and innovation.
Furthermore, according to estimates compiled by the Food and Agriculture Organization of the United Nations (FAO), by the year 2050 we will need to produce 60% more food to feed a world population of 9.3 billion people.
The Madrid challenge from the Root
In response to this challenging context, Madrid Food Innovation Hub joins as a key player in the search for innovative solutions, proposing a new initiative to its Madrid neighbors. under the name Madrid from the Root, this new citizen challenge seeks to bring food production closer to the city of Madrid in an innovative way and thanks to the use of new technologies.
All interested persons may present their proposals in the following scopes: new production methods and new ingredients within Madrid, sustainable logistics and transport, agriculture and livestock in the city or other ideas that provide a creative and innovative approach to these problems.
The Councilor for Innovation and Entrepreneurship of the Madrid City Council, Ángel Niño, has valued "an initiative of these characteristics that seeks to strengthen the ties between food production and our city with innovation as its axis". Niño highlighted that, through its activity, "Madrid Food Innovation Hub is becoming a key actor when it comes to proposing major debates on the future of food and the progress of large cities."
"And not only propose debates", he pointed out, "the Madrid hub also serves as a meeting point for professionals, startup, investors and researchers, while offering real and practical solutions to social problems suffered by the residents of Madrid and the citizens of the rest of the world».
How to take part
All interested persons may participate by sending your proposal, through the website www.mfih-challenge.com, Until 15 September.
After the registration period ends, the best ideas will be selected from among all those received, according to the established criteria, and an advisory session will be held for the development of their idea.
Check the bases of participation and dare to participate!
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