neuromarketing

• Many decisions and various customer behaviors can be explained with the neuromarketing
• There are three types: visual, auditory and kinesthetic.

Concept

The neuromarketing is the application of neuroscience techniques to marketing. Its objective is to know and understand the levels of attention that people show to different stimuli, explaining behaviors from the perspective of subconscious neural activity.

Function

Its main objective is the analysis of the level of attention and consumer response to different stimuli. This analysis allows us to evaluate how our brain reacts.

Types neuromarketing

neuromarketing visual

It is based on the sense of sight. Words like free, offer, sales... or prices ending in 99 cents, are some examples. So are some colors such as yellow, which suggests a sale, blue for fresh products or green for organic products.

neuromarketing auditory

It focuses on the sense of hearing. Sound resources are used, such as the music that you play in shops. The type of music will depend on the product being sold.

neuromarketing kinesthetic

It is based on touch, taste and smell. Although it is the least used, it has high potential in customer behavior. For example, odors are part of brands and can be unconsciously associated in an obvious way.

Advantages of neuromarketing

These are some of the advantages:

Discover new points of view

Brings a different perspective to market studies and market research marketing traditional. In turn, it measures the impact of details in campaigns in relation to capturing consumer attention or creating emotional connection.

Analyze the consumer in a non-intrusive way

In this way we can evaluate the conscious and subconscious of the consumer, a fact that contributes to optimizing results in the market.

More accurate than other types of marketing

Its technological tools achieve an objective analysis of consumer behavior. Of the same, when analyzing subconscious about which there is no option to lie, its reliability is remarkable.

Improve user experience

Knowing more about customers allows us to offer them a better experience as users, a fact that generates benefits for the brand and for the public

Strengthen the brand image

Neuromarketing helps to focus the communication and branding of the brand towards the real needs of consumers.

Improve sales marketing

The neuromarketing Knows the physical route of consumers through the establishment, with which strategic places for sale can be considered.

Identifies patterns of behavior

The stimuli that the neuromarketing It provides users with the ability to generate behavioral models, with concrete data to design campaigns and improve sales results. Every concrete pattern is scalable.