Some marketing mistakes

• Many of the most common errors in marketing could be avoided with a good plan marketing and market studies of the different products and services

Entrepreneurial people could avoid some mistakes in marketing with a good plan marketing to follow.

Here are some key issues to keep in mind:

a bad plan marketing

As we have indicated previously, a plan of marketing little adjusted to the needs of the business or the market is a big error of marketing, Originally caused by a lack of reflection on the company itself, the product and/or the market.

Not having or not complying with the plan marketing it is synonymous with a lack of planning, of improvisation. This situation produces important errors in business decision-making at any level.

The product does not sell itself

No matter how innovative and quality the product or service may be, nothing sells itself. And it is not advisable to fall into this situation of mistaken self-confidence, which can lead to bad planning based on a certain unreality.

The important thing is to know how to communicate well everything related to the product, influencing the environment.

Get the right price

Finding the perfect sale price is not easy. In many cases, the value for money of the competition, the costs themselves or the market situation in depth are unknown. When in doubt, you end up setting a price that is too low, in most cases.

The most common mistake is that, in order to be competitive and attract customers, a price is too cheap and, in the end, the feeling of devaluation of the product and the brand is created.

Focus on the market

Most of the daily decisions are made taking into account the current conditions and the market situation at that time. But when we are planning and working on all the stages of a product or service, we must not forget that the market is constantly changing, so we must anticipate different future scenarios and minimize the risks for our products or services.

distribution matters

Launching a new product on the market admits no mistakes and distribution is a very important part of the customer buying process. Miscalculations in the distribution can cause the loss of business opportunities, so it is necessary to know how to size this distribution to the volume of clients that we are assuming.

Good customer service

A good relationship with the customer or having satisfied customers is one of the main competitive advantages. Therefore, it is important that resources are invested to offer good customer service.

Have an ill-defined audience

Defining the brand's target audience is very important. If we have a great idea, but we are wrong to focus on the public to whom to address it, the project will not survive.

The relationship with suppliers

Having a good relationship with suppliers takes time, so, in the early days of the business, it will be necessary to be very aware of all the procedures and deadlines in the relationship with them.