- The Madrid Fashion Tech parade will be the first organized in Madrid in which the protagonists will not only be the Fashion collections and their designers, but also the technologies that are emerging around the sector
- Madrid Fashion Tech will take place on Thursday, October 23 at the Vivero de Empresas in Puente de Vallecas de Madrid Emprende (c/ La Diligencia 9). In this center, belonging to the municipal network of Business Incubators, in addition to providing different services for entrepreneurs and SMEs as in the rest of the Incubators, special emphasis is placed on those projects belonging to the field of Fashion, Clothing or Textile.
- This parade is organized by Madrid Emprende and ASECOM, Association of Clothing and Fashion Companies of Madrid
The next October 23 at 4:00 p.m. will be held the first parade focused on the area Fashion Tech from Madrid at the Vivero de Empresas in Puente de Vallecas. Madrid Fashion Tech is a new fashion show concept, where not only firms and designs will be the protagonists, but also the new technologies that are emerging around the world of Fashion. The proliferation of the use of the internet, social networks and the generalization of the use of new technologies have meant a real revolution for different sectors, and the world of Fashion and Clothing is not an exception, quite the contrary.
In Madrid Fashion Tech, in addition to being able to enjoy different collections on site, presented by both entrepreneurial firms and prestigious brands, you will also be able to learn about and use the solutions that several technological entrepreneurs from Madrid have developed to revolutionize the world of Fashion, to the time the parade takes place. In this way, attendees will not only be able to learn about these apps and technological solutions, but also see how they work live.
Prestigious brands and a certain track record that make outstanding use of new technologies as the main communication and/or sales channel (fashion ecommerce The TV Closet, the dress rental portal The cutest, or jewelry signature Alexandra Silver) along with other entrepreneurial firms (Lacambra brand of leather accessories, or women's fashion firms An&Lee either Samarhe) closely linked to Madrid and the Vivero de Empresas.
In turn, different technological solutions that are influencing the Textile and Fashion world will be used, which will be presented by their own entrepreneurs and creators (The Shopping Stage online shopping app, Dive Studio specialists in generating 3D applications or Dresscovery, search engine for fashion products). Ana Torregrosa, founder and CEO of The Shopping Stage, in addition to presenting her technological application, will be in charge of coordinating the parade.
This pioneering Madrid Fashion Tech is organized by Madrid Emprende and ASECOM and it is an example of collaboration between different agents of the entrepreneurial ecosystem since it has been possible thanks to the complicity and support of different companies and brands such as: Flexi Music that will bring music and sound to the parade; Event SA displays and lighting; AgoraNews that will broadcast the event in streaming; parallel academy from which the models will parade; tachi hairdresser who will do the hair and make-up of the models; Community Next in charge of the online communication of the event; Think Textile, of logistics; The Tailor Shop of Flowers of the decoration; the catering will be courtesy of la blonda; Y brabant, Terrible Wines or Coke They will bring drinks to the attendees, among several other collaborators.
In addition to the profiles of the Vivero de Empresas of Vallecas (@viverovallecas) or Madrid Emprende (@MadridEmprende), you will be able to have updated information about the Madrid Fashion Tech parade on its twitter channels @mfashiontech and Instagram or on the website created for that purpose http://asecom.org/madridfashiontech/ . In the same way, the parade can be followed in streaming on http://agoranews.es/2014/10/23/streaming-madrid-fashion-tech
For registration or additional information:
Contact person: Lucia Soriano
Mail: viveropvallecas@asecom.org
Telephone: 913 802 998
Address: C/ Diligence, 9. 28018 MADRID
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