The next 28th of April Madrid welcomes Tech Experience Conference, a technology and digital marketing event that breaks the standards. After the success of November in Barcelona, a new appointment will take place in the capital to focus on issues such as Digital marketing, the Technology, the Innovation and the neuromarketing. For this, it will have companies such as SonyMusic, Philips and Estrella Damm.
The City of Madrid collaborates in the diffusion of this event through the General Directorate of Commerce and Entrepreneurship. Tickets are now on sale here , cGet a 50% discount with this code MADRIDEMPREDISCOUNT
“The objective of the meeting, in addition to learning about marketing and technology, is to create a community and for this we are going to foster relationships between the attendees by playing small games so that they can earn a massage or a beer. We don't want to promote networking, but instead relationships arise during the meeting”, says Gladys Cali, organizer of the event.
Technology will also play an important role for interconnection. under the hashtag #TECmadrid The event is already on social networks and will have an app for attendees that will allow them to ask questions to the spokespersons remotely, vote on the conferences and have the schedule updated to the minute. In addition, the first to arrive will be lent an iPad to live a 360º experience.
The event is aimed at marketing professionals, innovation teams, CEOs, executives, the press and influencers, although it is suitable for any professional with an interest in innovation and technology for their company. Everyone will have an intense day (from 9 a.m. to 8 p.m.) since the event will have 9 20-minute lectures plus 10 questions. Among the speakers are Álvaro Rebollo, digital marketing manager of Sony Music, and Jorge Jusdado, digital marketing manager of Philips. As a curiosity, Vincent Bruneau, CEO of Magency, will offer a Magic show with iPads and smartphones.
They will also have a turn to speak startups and entrepreneurs they will compete with each other. To choose the best, a new system of gloves that measure emotions will be used. Between 30 or 40 people from the public will wear these gloves that read feelings and it will be their reaction that decides who the winners are.
The appointment will take place at the Theater of Light Gran Vía in Madrid, Calle Gran Vía, 66, 28013 – Madrid. Metro: Plaza España, Santo Domingo or Callao.
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