On Friday, December 16 at 10:00 a.m., a new “Coffee break" in it Moratalaz business incubator. On this occasion the guest of honor was Pedro Claveria, a benchmark for some years in the world of social networks and currently in that of digital marketing and entrepreneurship in Spain.
The Coffee Break consists of sharing a coffee with a relevant person, where the guest, in this case Pedro Clavería, shares his experience with the attending entrepreneurs and tries to answer all the questions that arise.
Isabel Salvador, Director at the Moratalaz Nursery of the Nursery Network of the Madrid City Council, made an approximation to Pedro's trajectory, and thanked him for coming to tell his story and formula for current business success.
Currently, Clavería directs as founder couponation, a discount platform specializing in affiliate marketing, in which brands are charged a commission for providing customers in exchange for a discount for their service.
From a young age he stood out for his mathematical talent, coming to represent Spain in the mathematical Olympics. Later he worked as a mechanic or gardener before beginning to study Business Administration and Management at ESIC.
The key is differentiation. You have to know how to stand out
There he soon discovered that there was little to differentiate him from the rest of the students, as well as that differentiation is the key to success.
Social networks were beginning to emerge, and companies took advantage of their great reach to impact an audience with an increasing possibility of segmentation. They do it through contests and raffles, which Pedro scrutinizes to find "the advantage", the differentiating point to take the prize with him. Thus, in less than 3 years he accumulates €250,000 in prizes. He also developed an algorithm that allowed him to be the most influential person on Twitter in 2014.
This facility takes you back around the world as a vlogger with Heineken or to study a master's degree in California where he was able to meet great gurus of the digital age such as mark zuckerberg.
The key to success
The recipe is content + strategy + plus a good channel.
“You have to know how to play the right keys. Get excited” he advised the entrepreneurs present, “I studied the members of the jury in all those contests and social networks are a source of information. take advantage of them”
If you manage to excite your target audience, you will stand out in your value proposition.
Your business model
Getting financing is difficult, convincing investors that the product is worthy of their support. For this reason, from Cuponation they did not initially go to seek private financing, they established another strategy.
"First we defined a business model, and after verifying that it worked, we went for the expansion, now it was seen that the model worked, now they were going to want to participate in our project."
Potential customers of Cuponation use the internet to carry out research work both on the profile of the products they wish to purchase and where to do it with better conditions. For this reason, from the Clavería company, they work continuously to achieve good web positioning, both organic and paid.
Today they are opening other channels. "We want to be the greatest public relations of all the internet portals in the world."
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