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Why and how to register a trademark
A design, an idea, a project... record everything you can because any element can be part of your brand, and it will also be what identifies you in the market and differentiates you from the competition.
Freelancers and how to sell on Amazon
Amazon claims that the 75% of the Spanish freelancers who operate through the platform managed to export their products outside of Europe. In addition, 15% of e-commerce sales in Spain in 2021 were made through this platform.
The internationalization of companies
The internationalization of a company is a process with which an organization operates in a foreign market and is increasingly common among SMEs, in a world of economic globalization.
gazelle companies
Did you know that Apple, Meta or Amazon were gazelle companies? The evolution of gazelles is disparate: continuing to grow rapidly, slowing down their growth or being “eaten” by other organizations.
The term was coined by the American economist David Birch, a researcher at MIT.
Subsidy for the promotion of hiring
The Employment Agency offers a subsidy to promote employment in the city of Madrid. Check the call and the requirements to be a beneficiary company.
The application period ends on August 31.
Entrepreneurs and post-pandemic business models
The 70% of a startup's success is related to factors external to the founders.
The 85% of startups do not survive in time.
The mortality rate of new projects is very high, few exceed 3 years of life.
Some mistakes in entrepreneurship
In entrepreneurship, knowing the most common mistakes is as important as following the advice to achieve success.
Take good note not to commit them.
Do not forget compliance in your company
Compliance programs are intended to establish a true ethical culture within organizations.
Increase your sales with Social Commerce
Social Commerce is the online sale of products or services without leaving social networks. It carries particular benefits, improves the customer's shopping experience, giving them the opportunity to purchase a product or service while interacting with the brand's content.
Do you use neuromarketing?
It seeks to measure neurobiological activities when there is exposure to brands, advertisements and other marketing strategies.
No matter the activity or the size of the company, neuromarketing techniques adapt to the dimension of any marketing campaign.
Discover the Lean Startup method
It is the system used to go from project to company, focusing everything on the needs of the client. The origin of the concept is located in Silicon Valley at the hands of Steve Blank
Ecommerce News Congress, the most anticipated event on electronic commerce
The growth of our country in the electronic commerce sector is very...
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