10 mistakes in digital marketing

• Minimizing errors in digital marketing is essential to consolidate the brand and the success of the business
• In general terms, your customer should be the focus of any marketing campaign.

In the sector of marketing digital, with high levels of saturation and currently so competitive, minimizing errors is essential to consolidate the brand and the success of the business.

In this article we will highlight some of the main errors in marketing digital:

Don't think about the client

Quality content involves effort and also taking into account the needs of our audience. To do this, it is necessary to investigate our clients and know them in depth; If you know them, you will know what they need.

Start researching using keywords and use specific tools to do so; In this way, you will know the frequent searches linked to your products or your brand, and also to the sector.

Valueless content

It is not an easy task, but it is quality content that provides value that works. To achieve this, creativity and good production are important elements, along with proposing comprehensive digital content campaigns, known as 360, that cover e-commerce, the brand's website, the blog, social networks, etc.

Not measuring results

In marketing digitally there is a maxim: if you can measure in real time, do it. And especially if we talk about the data on the results of advertising campaigns. marketing, since this information will condition subsequent decision-making.

Knowing the objective to be achieved, the actions to be executed and the expected results, we must also be clear about what indicators we will use to measure the completion of the campaign.

Mass shipments

Mass sending to the company's database is an option that can work in the short term. But it is not a good strategy, since not all clients have the same interests.

To avoid this error, the database must be segmented from the beginning, both with the data provided by the user themselves in the form and with what we can derive from their behavior.

If we add to this segmentation the automation of the email marketing we generate a key opportunity to offer a personalized treatment to customers and a better user experience.

Modify the ads constantly

Optimize resources and digital campaigns marketing It is important, but if we want to over-optimize, frequently modifying segmentations, the platforms' algorithms do not have enough time to achieve the expected results.

If we give enough time, the algorithm will optimize the campaign and the costs per click and conversion will go down more and more.

Disperse targets

You have to know how to prioritize and focus on very specific and realistic objectives. In the case of marketing digital, we generally focus on conversions and their process, for which the path to conversion must be very clear, with a single call to action by well-focused campaign.

Bad user experience

As consumers, we have all, at some point, become fed up with brands and their aggressive marketing actions. And given this great offer of products or services, the potential audience chooses what makes them feel good and meets their needs. Providing a good user experience happens when the customer is the focus of the campaign and its actions.

Do not test

A/B tests are a key tool in the marketing digital, but its use stands out in landing pages and the campaigns email marketing. For this reason, it is recommended to launch two versions that allow the comparison of results, being able to modify designs, operations, messages, etc. This clarifies what really works best with our audience.

Ignore technical SEO

Aside from keywords, SEO also has an opinion on your website, from CSS to loading times, among others.

To have a good positioning, the website must show some technical health, with good navigability and good performance.

Overwhelm the customer

The purchasing processes of each brand are very different, something positive if it responds to the particularities of each product or each type of customer or public.

If you know the journey your client takes (customer journey), its phases and the necessary commercial information, you can reach your client at the right time and as a “solution” to their needs.