Coffee Break with Guillermo del Campo Fernández-Shaw, promoter of the Mercado47 platform


To start the day, the attending entrepreneurs shared, and in the form of elevator pitch, what their project consists of and they were able to leave their professional card, so that, after finishing the session, they could carry out a networking and generate synergies between all of them more effectively.

Guillermo del Campo Fernández-Shaw, lawyer, manager of the peace market, began his speech by referring thathe Mercado47 platform owes its name to the existence of 46 markets plus one online.

The project is designed to be implemented in all the markets of the city of Madrid, but initially it will be implemented in 5 of them.

The feasibility study of the sale online for professional markets has been carried out in the peace market, in collaboration with Amazon.

Market47 It is a platform in which entrepreneurs with a business, whether they are SMEs or self-employed, create their own store online with all the functionalities to sell via internet. has been started proposing to all market stalls a digitization of their business and the possibility of entering the sale of fresh produce under the cover of said initiative.

The optimization of shipments by postal code within the municipality of Madrid so that the products requested via online by customers are carried out in compliance with the cold chain, it is the objective of Market47.

Reference was made to the fact that technology has made sales recover in the markets, mainly on Mondays and Tuesdays. The most complicated thing, he assured, is to guarantee that the product is in good condition during the journey to the delivery address, guaranteeing it through effective logistics.

Regarding customers, Market47 allows you to compare prices, therefore, each merchant must apply their marketing strategies.

By way of conclusion, he ended his speech by pointing out that Market47 toIt helps to sell and grow, bearing in mind that having a good product at a good price is fundamental.

Once the exhibition was over, the attendees shared a coffee and a session of networking in the common area Villaverde business incubator.

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