Coffee Break with Javier Alonso, CEO of Intexmedia and organizer of theEvnt

Last Friday, January 25, a Coffee Break took place at the Vicálvaro Business Incubator.
 
The guest on this occasion was Javier Alonso (@oyabun), CEO of Intexmedia. Intexmedia is a group of companies dedicated to the design, management and maintenance of their own web portals. Currently, the group has 44 portals on various topics in 9 different languages, and has exceeded 10,000,000,000 page views since its creation. Its holding of companies and digital projects is a true example of successful internationalization on the Internet, especially noteworthy since it does not operate from any large Spanish city.
 
Javier, who is also an investor in digital projects in the seed phase, promoter of the Bellota Valley initiative, CIO of Uvalent and organizer of theEvnt, was accompanied by Enrique Barrasa, General Director of Investments and Foreign Action of the Government of Extremadura.

 
Focus on a few goals, and measure them

In Javier's opinion, it is better to have a few objectives that are really going to be met: "at Intexmedia, if we have four objectives, all our actions are focused on achieving them."
 
In this regard, he considers that it is essential to evaluate them on a regular basis: "Something very important, not only if your company is on the Internet: do not lose sight of your KPIs."
 
The KPIs are the Key Performance Indicators (key performance indicators), the main parameters that allow you to see, among other things, where your business is with respect to the objectives set.
 
As for setting goals on social networks, Javier recalls that "having many fans on social networks is not important, but rather what to do with them when you have them."
 
A key to achieving the objectives of your organization is the team. Javier recommends: "do not have a homogeneous profile in your team, you need complementary profiles".

 
On the Internet there are no borders

Javier Alonso reminds us that "when you go to the Internet you already go abroad". And he recommends: «if your business model is a web page, also do it from the beginning in English. not on the internet
there are borders”.
 
Javier considers that "on the Internet the fundamental thing is perseverance, publishing regularly, publishing good content and SEO" (Search Engine Optimization, optimization for search engines).
 

First users, then customers, the investment at the end

Javier warns against the temptation to continue perfecting the product indefinitely before launching it: “get your idea on the market as soon as possible: the minimum viable product. if it doesn't work at
less it will have been cheap for you ».
 
In this sense, Javier Alonso recommends working as little as possible with investment at the beginning of the business: "first users, then clients, and then investment".
 
Finally, Javier Alonso left a sentence written on a window of the Vicálvaro Nursery: "If you don't like something, do it yourself."