Yesterday, Tuesday, February 15, took place a Coffee break in the Vivero de Empresas from Puente de Vallecas. The Coffee break they are upcoming meetings, which offer attendees the opportunity to have a coffee with a relevant person in the world of entrepreneurship, and learn from their experience and knowledge.
On this occasion the guest has been Nerea Garmendia. An actress by profession, Nerea made the decision to embark on the world of fashion. Your clothing brand By Nerea Garmendia began its journey in May 2014. Today, less than three years later, By Nerea Garmendia It has several points of sale in different parts of Spain and its online store.
beginnings
The idea of launching By Nerea Garmendia, according to its creator, comes from uniting everything that interested her: creativity, fashion... Nerea had no previous knowledge of entrepreneurship, and among what she learned in the process she highlights that "what you should not do is almost more important than what you should do.” In his opinion \"even if you are successful, you must never relax: you must always keep renewing yourself\". Another recommendation is that \”you must know what audience you are going to address and build everything around it, even the aesthetics of the web\”.
online and offline
Nerea Garmendia considers that there are customers who prefer to buy online, and "customers who like to feel the garment\", so both types of store are necessary. Asked about the role of social networks, she is clear: \»Social networks are essential for people to know that you exist. But just by using them you are not going to sell\».
start with few resources
\»Look for self-financing, a way to start that does not take too much money, to grow later\» advises Nerea Garmendia. In his case, he did not have financing and did not want to ask for a loan, so he started producing small quantities, even if that reduced the margin.
Union make force
\”Together, we entrepreneurs are stronger,\” says Nerea.
Regarding the team, Nerea considers that delegating is key, and also having "a team you can trust." \"Even if you know how to do everything in your business, you also have to live: whenever you can, delegate\".
But Nerea clarifies that "delegating does not mean that you do not maintain control of what is done in your company", and adds: \»it is essential that you know how everything your company will do works, even if you delegate it later\».
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