Google Analytics 4. Everything you need to know

• Google Analytics 4 is the latest version of Google Analytics
• Allows you to measure traffic and interaction on websites and applications

Definition of Google Analytics 4

Google Analytics 4 is the latest version of Google Analytics, an analytics service that allows you to measure traffic and interaction on websites and applications.

Google Analytics 4 (GA4) offers a new type of reports and data that are designed for the future of measurement:

• Collect data from websites and apps to better understand the customer journey.
• Use event-based data instead of session-based.
• It includes privacy controls (such as cookieless measurement), behavioral models, and conversion modelling.
• Predictive features offer guidance without complex models.
• Direct integrations with social media platforms help drive action on your website or app.

Dimensions

To create a Google Analytics 4 report, you must know its most important components, and among them are the dimensions: where the data you need for its development is located. They are data attributes that provide details of users.

A dimension is an attribute of data that is used to describe it. Often, it is made up of just text, rather than numbers.

metrics

A metric is a quantitative measure, such as a mean, proportion, or percentage, among others. It is always a number, rather than text. An example of a metric is the number of events, which shows the number of times an event has been fired.

Dimensions and metrics can be customized. When creating a custom dimension or metric, you must provide the name of the custom event parameter or custom user property that Analytics should associate with the new dimension or metric. Analytics then populates the new dimension or metric with the value it collects from the corresponding event parameter or user property.

Advantages of GA4

Google Analytics 4 offers multiple advantages:

• It closely follows the interaction between people and companies.
• GA4 is more respectful of user privacy.
• Broader view of visitors on websites and apps.
• Integration with BigQuery Export allows you to store a company's data in the cloud.
• It offers intelligent statistics that identify potential customers and create strategies with higher ROI.
• Its predictive features help estimate future user behavior.
• It automatically shows proactive statistics that allow you to find opportunities for improvement based on the data obtained.
• Create various reports in real time.