Trends in digital marketing

• Digital marketing does not stop evolving and introducing novelties, generating new trends

The marketing digital does not stop evolving and introducing novelties, generating trends that are interesting for us to know.

For the coming months these are the main trends of marketing digital.

Marketing of affiliation

The marketing affiliate offers proven results, since the advertising company pays for what it sells, with low-cost distribution and reach. Also, the marketing of affiliation conjugates the branding and sales, although the great tendency is to prioritize investment in sales, to the detriment of brand awareness.

metaverse

This trend will continue to be present in our lives for uncertain reasons. In the global technological landscape, the level of development of the metaverse continues to be unknown, both in terms of investment in its development and its economic viability.

Phygital

This new concept is the result of the convergence of the digital world with the physical one. It is clear that this type of customer experience is linked to virtual reality and wants to be innovative and enriching, offering new possibilities.

native advertising

native advertising o Native advertising has a less aggressive and intrusive impact on the user, compared to traditional advertising. In fact, it is not perceived as advertising, since the content of marketing It is fully integrated into the digital channel.

The most remarkable thing is that, in this case, advertising implies quality content, adding value to the recipient.

blockchain

The blockchain it has a transversal application, although, for the moment, somewhat uncertain. In relation to the marketing digital, its main applications are, for example, the possible improvement in payment security on-line or the decentralization of search engines.

Account-based marketing

The ABM is one of the most innovative tools of B2B. Specifically, it uses ad buying and IP-based identification, creating a technique of marketing high precision in real time.

SEO

The search engine optimization, that is, SEO or search engine optimization, is also constantly evolving. The objective is to ensure that the user has the best possible experience, both in the answer they are looking for and in the desired content, always in an organic way.