Shopping tourism in unique shops in Madrid at Fitur 2018


The round table called “Shopping tourism in unique shops in Madrid” had the following attendees: 
Concepción Díaz de Villegas, General Director of Commerce and Entrepreneurship, Madrid City Council highlighted in her speech that “From the City Council and together with associations and markets, work is being done to consolidate the axes and commercial areas with unique businesses, small entrepreneurs and experiential purchases.” . He also highlighted in his presentation that \”Businesses must continually adapt to consumer habits, but they must also educate the consumer and value the quality of the products in contrast to other products of lower quality or counterfeit products\”
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