The study data
Currently, a 40.4% of the Madrid population, between 8 and 12 years old, have childhood excess weight and 20.1% have abdominal obesity. The World Health Organization (WHO) and the latest study by the Nutrition, Exercise and Healthy Lifestyle Research Group of the Polytechnic University of Madrid on 384 minors in the capital are alarming data, reflecting the dimension of a serious health problem for the little ones.
To put a stop to this situation, Madrid Food Innovation Hub just released a challenge to all citizens of Madrid to help with innovation and entrepreneurship.
The challenge
This is a project with a active and participatory methodology that seeks to involve the entire city of Madrid through the contribution of ideas that facilitate lifestyle change. All of this aimed at ensuring that the minors may have resources to feel capable of improving their daily habits in what has to do with feeding and the physical activity.
This initiative tries to respond to a rising problem in recent years and which, as the studies in Madrid show, affects to a greater extent the lower income districts per capita. Specifically, obesity is twice as high in these districts: 21% compared to 10.5%.
Precisely due to this circumstance, this project with the focus of intervention on the Villaverde district, where the Madrid Food Innovation Hub is located, with the intention that this experience extends to the 21 districts of the city.
Phases of the challenge
The challenge will be divided into three phases: the first will be the capturing ideas online, in which all residents of Madrid can participate through retoobesidadinfantil.es. The second will be selection of the best ideas among those received, in accordance with the criteria set in the rules of the challenge. And finally, in the third phase, there will be a creative development workshop, working on the selected ideas, to refine the selected proposals in an enjoyable and festive day of co-creation that will end with the presentation to the jury of an actionable program.
Selection criteria
When selecting the proposals, special consideration will be given to whether it is a innovative and actionable idea, which can be implemented in a real way, that produces a positive economic and/or labor impact in Madrid and especially in Villaverde, that encourages entrepreneurship, that the results are quantifiable, that it is scalable to other districts or cities and that it helps the maximum number of neighbors possible.
The call is open until May 23.
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